Which Costa Rican Car Company Is Best?

Renting a Car in Costa Rica? Which company should you choose?

There are so many rent-a-car companies to choose from in Costa Rica – from the large international firms to the smaller national agencies. Reviews on the internet invariably either damn or sing the praises of each company to the extent of being almost useless. So how do you choose the best place to hire a car for your trip?

Many tourists that rent vehicles in Costa Rica complain that they have been ripped off when they realize the extra cost of insurance they are obliged to pay or that they have been charged a dollar rate that reflected the currency rate and not the quoted rate. Understanding the insurance laws and charges that bind the Costa Rican car rental companies may help you to ask the right questions when you are reserving your vehicle and avoid a nasty shock upon arrival. If a company is not upfront about its additional costs; you may wish to consider whether it is a company that you choose to take your business to.

I have worked within the tourism industry in Costa Rica for the last six years and have lived here since 2000. I am familiar with the feelings that many visitors to the country experience when dealing with rent-a-car companies. These can range from delight to discomfort to outright fury; sometimes due to the inefficiency, or even dishonesty of the rental agency, but also due to the renter’s lack of understanding of the legally binding restrictions within which Costa Rican car rental firms must work. I hope that while this article won’t guarantee you trouble-free vehicle rental; it might make you a more knowledgeable customer.

Insurance needs, additional costs in rental and surcharges are considered in more detail below:

Insurance:

Basic insurance is mandatory. Costa Rican law is very clear on this and your rental car company cannot allow you to leave with their car without having agreed to pay it. Expect to pay somewhere between $9 and $20 per day on top of your car rental rate. An honest, car rental agency will make this very clear in their pricing. If it is not clear whether the insurance is included in the rental cost; ask for clarification and be aware of other potentially unstated costs.

Check whether your insurance policy covers you to drive in Costa Rica. Some policies include Collision Damage Waivers and will cover Central America. If you are covered, bring proof (in writing) for your vehicle rental company. If not, consider whether you would be safer to pay the extra cost of this additional coverage. This part is not mandatory.

Zero liability is offered by rent-a-car companies. You may wish to consider whether you would feel more at ease knowing that you would not be liable for any costs should something occur while you are renting their vehicle. You are not obliged to buy this supplemental insurance.

Additional Fees:

Many car rental companies will charge additional fees for a child/baby seat, an additional driver, luggage racks or cooler. You can expect to pay up to $8 daily for each of these extras. Although by shopping around, you can find companies that will offer some or all for a lower price, or even free.

With Costa Rican roads being notoriously poorly signposted and the whole country operating on an address system based on landmarks rather than road names or numbers, a GPS is essential for many car renters. You will usually pay between $8 and $15 a day for this service. It is fairly common practice to allow renters to use one of their cell phones for the duration, but if you wish to use it for your own calls; you’ll obviously be charged.

Surcharges:

Some rental car companies incorporate taxes and additional fees into their rental cost; others don’t. Make sure you know what you will be charged for on top of your rental fee. Airport fees can be charged at 13% of your rental cost which is a sizable fee to pay in addition to an agreed rental charge. You may also be charged a license plate charge, environmental fee and/or any other charge that the rental car company has to meet (or pocket).

Prices for the rental will be given in US dollars, but as the local currency is colones, you should understand that exchange rates change daily and what you are charged on your credit card on the day of payment may vary slightly from what you were quoted.

Criteria for Rating Car Rental Companies:

For this article, three (3) main points were considered for each company:

1) Value: Is the rental rate competitive?

2) Efficiency: How fast do they respond to the needs of the client?

3) Transparency: How clear is the information provided by the company?

You may have your own criteria, but based on complaints from previous customers on community websites like Trip Advisor, Lonely Planet, etc., the requirements of those clients seemed mainly based around these three basic areas.

The companies surveyed below are a mix of local and international firms. Each company was researched based on a week’s rental of a Daihutsu Bego with mandatory insurance.

Dollar Rent-A-Car:

Value

- $300+ USD.

- Extras are at average prices.

Efficiency

- They have 3 offices nationwide.

- Email inquiry returned within 24 hours.

Transparency

- The prices for rental vehicles are displayed on site but a side box contains a ‘Daily RA’ with dollar amount. This is the mandatory insurance.

- Reservation price is listed as ‘Base rate’ and doesn’t include insurance.

- Dollar has received mixed reviews in sites such as Trip Advisor.

- A toll-free number is available.

Vamos Rent-A-Car:

Value

- $300+ USD.

- Only GPS and cell phone use are charged. All other extras such as child seats are free.

Efficiency

- They have 3 offices nationwide.

- Email inquiry returned within an hour.

Transparency

- The website clearly states prices and insurance.

- Toll-free number and live chat are provided.

Wild Rider:

Value

- $300+ USD.

- Additional driver is free.

Efficiency

- Email inquiry returned within 2 hours.

Transparency

- Prices are displayed very clearly onsite and include insurance.

- The company has almost 100% positive reviews, but with a fleet of only 30 vehicles and one central office; it may be difficult to help clients who are in difficulty outside the capital.

- They cannot provide a vehicle for the Liberia airport, just San Jose.

Budget:

Value

- $400+ USD.

- Extra charges for baby seat, additional driver etc.

Efficiency

- The company has 9 offices nationwide.

Transparency

- No prices displayed with vehicles information.

- Budget has received mixed reviews.

- Surprisingly for a large company, it provides no live chat or toll-free number for clients in the USA.

Service Car Rental:

Value

- $400+ USD including mandatory insurance and taxes.

- Extras such as additional driver and child seat are charged, but at cheaper rates than most companies.

Efficiency

- The company has 5 offices nationwide.

- Email inquiry returned within an hour.

Transparency

- Their rates are clearly shown on site.

- Service has received mainly positive reviews.

National Car Rental:

Value

- $400+ USD.

- Extras are priced a little above average.

Efficiency

- They have 23 office locations, although some are Alamo.

Transparency

- Price estimates online do not include insurance or additional charges; however, they are displayed in the full quotation.

- They have received mixed reviews.

- Both live chat and a toll-free number are provided.

Economy Rent-A-Car:

Value

- $200+ USD, but it seems possible to reserve a vehicle without inclusion of any insurance.

- Extras are average in price.

Efficiency

- They have 12 offices nationwide.

- Email inquiry returned within an hour, but email inquiring about insurance was not returned.

Transparency

- Website does not make mandatory insurance clear.

- Economy has numerous negative reviews.

- Both live chat and toll-free number are provided.

Hertz Costa Rica:

Value

- $400+ USD, but actual rental price is not made clear.

- Extras are pricey.

Efficiency

- 6 offices nationwide.

- No contact email.

- Telephone numbers are available for different offices around the country.

Transparency

- Very confusing quotation system. Two rates are offered for a vehicle and chosen dates. The cheaper option does not include mandatory insurance and it is in very small print under the final quotation price. The more expensive option includes non-mandatory insurance along with mandatory.

- Mixed reviews.

- Both live chat and toll-free number are provided.

Adobe Rent-A-Car:

Value

- $400+ USD.

- Extras are at low prices.

Efficiency

- The company has 9 offices nationwide.

Transparency

- Online estimate includes insurance.

- Adobe has received mixed reviews.

- A toll-free number is provided.

Tricolor Car Rental:

Value

- $300+ USD.

- No charge for pick-up or airport fees.

- Extras aren’t listed or provided in quotation email, although cell phone price is given.

Efficiency

- 3 offices nationwide.

- Email returned within 2 hours.

Transparency

- Website is not very user friendly.

- Reviews are mixed.

- Toll-free number is provided.

Finalizing the Three Criteria:

Economy, at first, appear to be the cheapest company to rent from, but unfortunately this is due to their failure to declare all costs incurred by the renter, rather than a genuine, good deal. For real value, Dollar, Vamos, Wild Rider and Tricolor come out on top for competitive pricing for the basic rental fee, plus mandatory insurance. Vamos is noticed for being the only firm that does not charge for extras such as a child seat or surcharges. Adobe and Service have low cost extras, whereas Hertz has the most expensive rates for extras. Wild Rider does not charge for an additional driver.

Only Economy failed to respond to email inquiry. All other companies responded quickly and with clear answers to inquiries. Wild Rider, as the smallest firm, cannot offer nationwide service, but reviews suggest that they have met customer needs to date. All other companies can offer services from offices in locations outside of the capital city — increasing their ability to serve clients effectively.

Adobe, Wild Rider, Vamos and Service have websites that clearly show rental prices and insurance. Economy and Hertz somehow seems to be deliberately misleading on their websites. The other companies’ websites provide the required information – even if it can take some time in hunting it down.

Conclusion:

This brief survey would suggest that Vamos, Service, Tricolor and Wild Rider would be the best companies to begin your rental research, whereas Economy would be best to avoid.

Now you know as much as I do! The information here is supposed to be your starting point and not the end point. Hopefully, you will know the right questions to ask when you’re looking for a rental vehicle to ensure that your dream vacation begins smoothly without any nasty shocks, like hefty extra charges when you land. Enjoy the drive!

Top 10 Best-Selling Motorcycle Brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki, and Yamaha), the list of top-selling motorcycle manufacturers includes companies based in Italy, the U.S., Austria, and the UK.

Honda

Honda’s motorcycle division sells more than 15 million motorcycles annually, which makes it world’s leading manufacturer. One of the factors driving the company’s sales is its popularity in Asian markets. Yet Honda also dominates in North America.

Ducati

The Italian brand headquartered in Bologna manufactures motorcycles since 1935. Ducati is known for its powerful sport bikes. The company has a long and successful racing history, which started in 1951. Today it spends over 7% of its revenues on racing business. The brand belongs to Audi through its subsidiary Lamborghini.

Harley-Davidson

Great 20th-21st century history and exhilarating riding experience give Harley-Davidson the status of the legend bike company. This brand is familiar almost to everybody, even those who have never ridden a bike in their lives.

Yamaha

Yamaha bikes are known for excellent performance, ride quality and comparatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Moreover, the number of dirt bikes it sells exceeds Honda and Yamaha combined.

Kawasaki

The Motorcycle & Engine division of Kawasaki Heavy Industries gained recognition as a manufacturer of a wide range of bikes, from very small to sport ones. These motorcycles are loved all over the world for their powerful and reliable engines, capable of developing great speed. There are production sites in Japan, North America, Philippines, Indonesia, and Thailand.

Suzuki

One more representative of the Japanese Big Four. The GSXR 750 and the DR 400 are among the most popular Suzuki motorcycles. The company has over 35 production facilities in more than 20 countries.

KTM

During its first years the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but in the course of time its product range grew wider. In addition to dirt bikes, it now includes street motorcycles and sports cars. The brand belongs to CROSS Industries AG and Bajaj Auto Limited.

BMW Motorrad

BMW is one of the oldest motorcycles manufacturers. The company’s first bike was made in 1923. BMW Motorrad is famous for its road bikes, sports-touring bikes and sport bikes. Some of the most well-known models are the GS Adventure, the S 1000 REFRIGERATORS, and the K1600.

Triumph

The largest motorcycle maker in the UK, Triumph specializes in road bikes that belong to the cruiser, naked, and sport classes. The Triumph brand is owned by BMW.

Victory

Victory is a comparatively new brand, it started production of motorcycles in 1998. Its large-displacement cruisers are famous all over the world. The company based in the U.S. has its final assembly facility in Iowa.

Restaurants Kinds and Characteristics

Broadly speaking, restaurants can be categorized into a number of categories:
1. Chain or independent (indy) and franchise restaurants. McDonald's, Union Square Cafe, or KFC
2. Quick service (QSR), sandwich. Burger, chicken, and so on; Convenience store, noodle, pizza
3. Fast casual. Panera Bread, Atlanta Bread Company, Au Bon Pain, and so on
Family. Bob Evans, Perkins, Friendly's, Steak 'n Shake, Waffle House
5. Casual. Applebee's, Hard Rock Caf'e, Chili's, TGI Friday's
6. Fine dining. Charlie Trotter's, Morton's Steakhouse, Flemming's, The Palm, Four Seasons
7. Other. Steakhouses, seafood, ethnic, dinner houses, celebrity, and so on. Of course, some restaurants fall into more than one category. For example, an Italian restaurant could be casual and ethnic. Leading restaurant concepts in terms of sales have been tracked for years by the magazine Restaurants and
Institutions.

CHAIN ​​OR INDEPENDENT
The impression that a few huge quick-service chains completely dominate the restaurant business is misleading. Chain restaurants have some advantages and some disadvantages over independent restaurants. The advantages include:

1. Recognition in the marketplace
2. Greater advertising clout
3. Sophisticated systems development
4. Discounted procurement

When franchising, various kinds of assistance are available. Independent restaurants are reliably easy to open. All you need is a few thousand dollars, a knowledge of restaurant operations, and a strong desire to
Succeeded. The advantage for independent restaurateurs is that they can 'do their own thing' in terms of concept development, menus, decor, and so on. Without our habits and taste change drastically, there is plenty of room for independent restaurants in certain locations. Restaurants come and go. Some independent restaurants will grow into small chains, and larger companies will buy out small chains.

Once small chains display growth and popularity, they are likely to be bought out by a larger company or will be able to acquire financing for expansion. A temptation for the beginning restaurateur is to observe large restaurants in big cities and to believe that their success can be duplicated in secondary cities. Reading the restaurant reviews in New York City, Las Vegas, Los Angeles, Chicago, Washington, DC, or San Francisco may give the impression that unusual restaurants can be replicated in Des Moines, Kansas City, or Main Town, USA. Because of demographics, these high-style or ethnic restaurants will not click in small cities and towns.

5. Will go for training from the bottom up and cover all areas of the restaurant's operation Franchising involves the least financial risk in that restaurant format, including building design, menu, and marketing plans, already have been tested in the marketplace. Franchise restaurants are less likely to go belly up than independent restaurants. The reason is that the concept is proven and the operating procedures are established with all (or most) of the kinks worked out. Training is provided, and marketing and management support are available. The increased likelihood of success does not come cheap, however.

There is a franchising fee, a royalty fee, advertising royalty, and requirements of personal personal net worth. For those lacking substantive restaurant experience, franchising may be a way to get into the restaurant business-providing they are prepared to start at the bottom and take a crash training course. Restaurant franchisees are entrepreneurs who prefer to own, operate, develop, and extend an existing business concept through a form of contractual business arrangement called franchising.1 Several franchises have ended up with multiple stores and made the big time. Naturally, most aspiring restaurateurs want to do their own thing-they have a concept in mind and can not wait to go for it.

Here are examples of the costs involved in franchising:

1. A Miami Subs traditional restaurant has a $ 30,000 fee, a royalty of 4.5 percent, and requires at least five years' experience as a multi-unit operator, a personal / business equity of $ 1 million, and a personal / business
Net worth of $ 5 million.

2. Chili's requires a monthly fee based on the restaurant's sales performance (currently a service fee of 4 percent of monthly sales) plus the greater of (a) monthly base rent or (b) percentage rent that is at least 8.5 percent of monthly sales .

3. McDonald's requires $ 200,000 of nonborrowed personal resources and an initial fee of $ 45,000, plus a monthly service fee based on the restaurant's sales performance (about 4 percent) and rent, which is a
Monthly base rent or a percentage of monthly sales. Equipment and preopening costs range from $ 461,000 to $ 788,500.

4. Pizza Factory Express Units (200 to 999 square feet) require a $ 5,000 franchise fee, a royalty of 5 percent, and an advertising fee of 2 percent. Equipment costs range from $ 25,000 to $ 90,000, with miscellaneous costs of $ 3,200 to $ 9,000 and opening inventory of $ 6,000.

5. Earl of Sandwich has options for one unit with a net worth requirement of $ 750,000 and liquidity of $ 300,000; For 5 units, a net worth of $ 1 million and liquidity of $ 500,000 is required; For 10 units, net worth
Of $ 2 million and liquidity of $ 800,000. The franchise fee is $ 25,000 per location, and the royalty is 6 percent.

What do you get for all this money? Franchisors will provide:

1. Help with site selection and a review of any proposed sites
2. Assistance with the design and building preparation
3. Help with preparation for opening
Training of managers and staff
5. Planning and implementation of pre-opening marketing strategies
6. Unit visits and ongoing operating advice

There are hundreds of restaurant franchise concepts, and they are not without risks. The restaurant owned or leased by a franchisee may fail even though it is part of a well-known chain that is highly successful. Franchisers also fail. A case in point is the highly touted Boston Market, which was based in Golden, Colorado. In 1993, when the company's stock was first offered to the public at $ 20 per share, it was eager bought, increasing the price to a high of $ 50 a share. In 1999, after the company declared bankruptcy, the share price sank to 75 cents. The contents of many of its stores were auctioned off at
A fraction of their cost.7 Fortunes were made and lost. One group that did not lose was the investment bankers who put together and sold the stock offering and received a sizable fee for services.

The offering group also did well; They were able to sell their shares while the stocks were high. Quick-service food chains as well-known as Hardee's and Carl's Jr. Have also gone through periods of red ink. Both companies, now under one owner called CKE, experienced periods as long as four years when real incomes, as a company, were negative. (Individual stores, company owned or franchised, however, may have done well during the down periods.) There is no assurance that a franchised chain will prosper.

At one time in the mid-1970s, A & W Restaurants, Inc., of Farmington Hills, Michigan, had 2,400 units. In 1995, the chain numbered a few more than 600. After a buyout that year, the chain expanded by 400 stores. Some of the expansions took place in nontraditional locations, such as kiosks, truck stops, colleges, and convenience stores, where the full-service restaurant experience is not important. A restaurant concept may do well in one region but not in another. The style of operation may be highly compatible with the personality of one operator and not another.

Most franchised operations call for a lot of hard work and long hours, which many people perceive as drudgery. If the franchisee lacks sufficient capital and leases a building or land, there is the risk of paying more for the lease than the business can support. Relations between franchisers and the franchisees are often strained, even in the largest companies. The goals of each usually differ; Franchisers want maximum fees, while franchisees want maximum support in marketing and franchised service such as employee training. At times, franchise chains get involved in litigation with their franchises.

As franchise companies have set up hundreds of franchises across America, some regions are planned: More franchised units were built than the area can support. Current franchise holders complain that adding more franchises serves only to reduce sales of existing stores. Pizza Hut, for example, stopped selling
Franchises except to well-qualified buyers who can take on a number of units. Overseas markets institute a large source of the income of several quick-service chains. As might be expected, McDonald's has been the leader in overseas expansions, with units in 119 countries.

With its roughly 30,000 restaurants serving some 50 million customers daily, about half of the company's profits come from outside the United States. A number of other quick-service chains also have large numbers of franchised units abroad. While the beginning restaurateur quite rightly concentrates on being successful here and now, many bright, ambitious, and energetic restaurateurs think of future possibilities abroad. Once a concept is established, the entrepreneur may sell out to a franchiser or, with a lot of guidance, take the form overseas through the franchise. (It is folly to build or buy in a foreign country without a partner who is financially secure and well versed in the local laws and culture.).

The McDonald's success story in the United States and abroad illustrates the importance of adaptability to local conditions. The company opens units in illegally locations and closes those that do not do well. Abroad, men are tailor to fit local customs. In the Indonesia crisis, for example, french fries that had to be imported were taken off the menu, and rice was substituted. Reading the life stories of big franchise winners may suggest that once a franchise is well established, the way is clear sailing. Thomas Monaghan, founder of Domino Pizza, tells a different story. At one time, the chain had accumulated a debt of $ 500 million. Monaghan, a devout Catholic, said that he changed his life by renouncing his greatest sin, pride, and rededicating his life to '' God, family, and pizza. ''

A meeting with Pope John Paul II had changed his life and his feeling about good and evil as '' personal and abiding. '' Monaghan's case, the rededication worked well. There are 7,096 Domino Pizza outlets worldwide, with sales of about $ 3.78 billion a year. Monaghan sold most of his interest in the company for a reported $ 1 billion and announced that he would use his fortune to further Catholic church causes. In the recent past, most food-service millionaires have been franchisers, yet a large number of would-be restaurateurs, especially those enrolled in university degree courses in hotel and restaurant management, are not very excited about being a quick-service franchisee.

They prefer owning or managing a full-service restaurant. Prospective franchisees should review their food experience and their access to money and decision which franchise would be appropriate for them. If they have little or no food experience, they can consider starting their restaurant career with a less expensive franchise, one that provides start-up training. For those with some experience who want a proven concept, the Friendly's chain, which began franchising in 1999, may be a good choice. The chain has more than 700 units. The restaurants are considered family dining and feature ice cream specialties, sandwiches, soups, and quickservice meals.

Let's emphasize this point again: Work in a restaurant you enjoy and sometimes would like to emulate in your own restaurant. If you have enough experience and money, you can strike out on your own. Better yet, work in a successful restaurant where a partnership or proprietorship may be possible or where the owner is thinking about retiring and, for tax or other reasons, may be willing to take payments over time.
Franchisees are, in effect, entrepreneurs, many of whom create chains within chains.

McDonald's had the highest system-wide sales of a quick-service chain, followed by Burger King. Wendy's, Taco Bell, Pizza Hut, and KFC came next. Subway, as one among hundreds of franchisers, gained total sales of $ 3.9 billion. There is no doubt that 10 years from now, a listing of the companies with the highest sales will be different. Some of the current leaders will experience sales Declines, and some will merge with or be bought out by other companies-some of which may be financial giants not previously engaged in the restaurant business.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.